Who we work with

Bookkeeping for Service Businesses

Cash flow, profitability by client, tax positioning, exit strategies. We help you scale with clarity.

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Profit is not cash flow

Profit shows viability. Cash flow determines survivability. They measure different things, and a service business can be profitable on paper and still squeezed for cash.

Usually it is timing. Revenue is recorded when the work is done; cash arrives when the invoice is paid. Carry a large receivables balance because clients pay late, and a good month on the P&L still feels tight in the bank.

The cost of not knowing is quiet. You hesitate on hiring. You underprice work because margins are unclear. You pass on opportunities because cash feels uncertain, even when it is healthy.

Clean books tell you what happened. Useful books tell you what to do about it — which clients actually make money, where cash is going, and what you can commit to next month.

Scope

What's included

Services included in a GoodBookkeeping.com engagement, and services that are not included.
Service	Included
Monthly bookkeeping & reconciliation	Included
QuickBooks set-up & ongoing management	Included
P&L, Balance Sheet & Cash Flow reports	Included
Year-end tax-ready financials	Included
1099 filing (up to 20)	Included
Payroll processing (via Gusto/ADP)	Included
Dedicated client portal	Included
Monthly review call	Included
Customer invoicing	Not included
Tax filing	Not included
Ad-hoc hourly work	Not included

We tell you what your numbers actually mean

Most bookkeepers send reports. We deliver clarity. Every month you'll know exactly where you're profitable, where you're leaking money, and what to do about it.

You get accountant-level oversight, not a junior bookkeeper

James co-founded this business after 12+ years at PwC, and he's not the only one on the team with Big Four experience. That rigor is built into every client engagement, without the Big Four price tag.

We're built for you and your organization

Home health agencies, nonprofits, and service-based businesses have unique financial needs. We don't just know bookkeeping, we know your industry, your pressures, and what good looks like for you.

Every Business Is Different. Your Price Should Be Too

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Who We Work Best With

(Our secret WWWBW code)

Wants clarity, not just reports: You're done receiving numbers you don't understand. You want to know what they actually mean.
Works in the right industries: Home health agencies, nonprofits, and service-based businesses. We know your world.
Wants an accountant, not just a bookkeeper: You want qualified oversight, not a freelancer working from a kitchen table.
Builds for the long term: You're growing and you need books that can stand up to investors, boards, and auditors.
Won't settle for cheap and cheerful: You understand that good financials are an investment, not a cost.

Not your code? No hard feelings. We'd rather be honest upfront than wrong for each other later.

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Founders

Meet the founders

James Richardson

Founder & Lead Accountant

James brings decades of experience from his time as a Director at PwC — one of the world's leading accounting firms. After years advising large corporations, he founded GoodBookkeeping.com with a simple belief: small and mid-sized businesses deserve the same financial clarity and rigor as the biggest companies in the world.

Today, James and his team specialize in home health agencies, nonprofits, and service-based businesses, giving them accountant-led books, clear reporting, and the confidence to make better decisions every month.

Ben Cooley

Co-Founder

Ben spent two decades fighting human trafficking and modern slavery, building and scaling one of the world's most impactful abolition organizations to 45 locations across 12 countries, helping hundreds of thousands of individuals every year.

I knew my numbers. I never guessed where my ROI was.

In a sector where most organizations run on gut feeling and good intentions, Ben ran on financial clarity. He knew exactly what was working, what wasn't, and where every dollar was going.

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Know what's really going on in your business

Accountant-led bookkeeping that gives you clear, reliable numbers — so you can make confident decisions.

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