Two Founders One Incredible Story
A PwC Director and a global abolition leader walked into a bookkeeping company. This is why.
James Richardson Co-Founder
James spent years as a Director at PwC — one of the world’s Big Four accounting firms — working with some of the largest organisations on the planet.
When he left, he didn’t just start a business. He bought one. And then another. As a business buyer and operator himself — known as @BizBuyingBrit — James experienced firsthand what it feels like to sit on the other side of the books. To need clarity, not just reports. To make high-stakes decisions with incomplete financial information.
That experience changed everything about how he thinks about bookkeeping.
GoodBookkeeping.com isn’t built by someone who has only ever worked with numbers. It’s built by someone who has lived with the consequences of them.
Ben Cooley Co-Founder
Ben spent two decades fighting human trafficking and modern slavery — building and scaling one of the world’s most impactful abolition organisations to 45 locations across 12 countries, helping hundreds of thousands of individuals every year.
People ask how he scaled it so fast.
The answer isn’t what they expect.
I knew my numbers. I never guessed where my ROI was.
In a sector where most organisations run on gut feeling and good intentions, Ben ran on financial clarity. He knew exactly what was working, what wasn’t, and where every pound and dollar was going.
That’s why he co-founded GoodBookkeeping.com. Because he’s seen firsthand — not in a boardroom, but on the frontlines of a global movement — what knowing your numbers can actually make possible..
Why They Built it Together
James brought the technical rigour. Ben brought the mission and the vision.
Together they built a bookkeeping company that doesn’t just keep your books clean — it gives you what you need to scale and grow. It’s Accountant-led, purpose-driven, and built for the kinds of businesses that are trying to do something meaningful in the world.
We are Good
As we grow, we are building a programme to train and employ survivors of human trafficking — giving them real skills and real careers in bookkeeping and finance.
Every team member goes through the same rigorous training, compliance checks, and qualified oversight as any other hire. Your books are always in professional hands.
It’s early days. But it’s always been the plan.
If that matters to you, we’d love you to be part of it.
