What Does a CFO Actually Do? A Guide for Non-Financial Founders
If you’re a founder, CEO, or managing director without a financial background, chances are you’ve had moments where numbers started to feel like noise. You’ve got a handle on revenue, maybe even profit, but you’re unsure how to plan for growth, handle cash flow, or prepare for fundraising. That’s exactly where a CFO comes in.
But let’s get one thing clear: a CFO is not just a fancy accountant or a glorified bookkeeper. They’re a strategic partner, helping you make smarter decisions by bringing clarity and control to your finances.
So, what does a CFO actually do?
1. Financial Strategy and Forecasting
While bookkeepers and accountants keep track of what’s happened, CFOs focus on what’s next. They model different scenarios - like expanding into a new market or hiring key staff - so you can make informed decisions backed by real data.
2. Cash Flow Management
Revenue is great, but it doesn’t pay the bills - cash does. A CFO keeps you on top of your cash position, helping you avoid shortfalls and improve working capital. Think of them as your financial early-warning system.
3. Profitability Analysis
Are your products or services priced right? Are your margins where they should be? A CFO will dig into your numbers and identify what’s making you money and what’s not.
4. Fundraising and Investor Readiness
Planning to raise funds? Investors expect polished financials, projections, and a strong story. A CFO ensures you’re prepared and your numbers stack up, making you more investable.
5. Financial Leadership
A CFO translates complex financial data into language the rest of your team (and stakeholders) can understand. They align the numbers with your vision and goals.
But Do You Really Need One Full-Time?
For many small and mid-sized businesses, hiring a full-time CFO just isn’t practical. That’s why fractional CFO services exist - to give you all the strategic guidance without the cost or commitment of a full-time hire.
At GoodBookkeeping.com, we offer experienced fractional CFO support that plugs into your business seamlessly. Whether you’re growing fast, preparing for funding, or just want more financial clarity, we’ll help you make confident, informed decisions.
Want to take action? Click the link below to book a discovery call with our team. Let’s get started!
