The future of bookkeeping: insights from our founders

At GoodBookkeeping.com, our story starts with two people who saw the same problem from different angles — and came together to build a smarter solution.

Meet our co-founders

James Richardson brings years of financial leadership and expertise shaped by working with the ‘Big Four’ finance firms. He knows firsthand how costly it can be for small businesses and nonprofits to hire full-time staff when what they really need is flexible, focused expertise.

Ben Cooley has spent his career leading nonprofits and building organisations from the ground up. He understands the pressure leaders face when every dollar matters—and how the right financial guidance can mean the difference between surviving and thriving.

Together, James and Ben founded GoodBookkeeping.com with a clear vision: to make high-level financial expertise accessible, affordable, and tailored for small businesses and nonprofits.

As James explains:
“Fractional CFO and bookkeeping services are going to become more popular because people are so cost-focused right now… Being able to deliver fractional services is the future of this industry in my opinion.”

Gone are the days when organisations had to stretch their budgets to hire full-time financial staff they didn’t truly need. Instead, fractional services let you bring in top-tier financial talent only when you need it, and only for what you need.

Ben puts it this way:
“If you only have a certain amount of budget and you spend that budget on someone who’s not had that much experience… you’re not getting the best value. One of the best currencies out there is evaluated experience. It saves time, it saves stress, and that’s exactly why fractional CFOs work so well, especially in the nonprofit sector.”

Fractional services give you access to experienced professionals, the kind who have “been there, done that, and got the T-shirt,” without committing to a full-time salary.

So what are fractional CFO and bookkeeping services?

Fractional CFO services provide your business or nonprofit with high-level financial strategy—things like forecasting, long-term planning, fundraising guidance, and overall financial health assessments—without the cost of hiring a full-time CFO.

Fractional bookkeeping, on the other hand, takes care of the day-to-day: tracking income and expenses, managing records, and making sure your financials are clean, compliant, and ready to support your growth.

Both services are scalable, cost-effective, and designed to fit the exact needs of your organisation—whether you’re just starting out, growing fast, or stabilising after a big change.

At GoodBookkeeping.com, our team draws on experience from the Big Four financial firms to offer CFO-level insight and day-to-day financial clarity, tailored to small businesses and nonprofits. We’re passionate about helping organisations thrive—not just survive.

As Ben puts it:
“If you're a nonprofit, get someone with massive experience on your team! It might not be full-time, but they’ll lend their experience to you. That kind of expertise is one of the best things you can invest in.”

Ready to see the difference?

Whether you’re a founder, a nonprofit leader, or a small business owner, fractional services could be the smart next step you’ve been looking for.

DM us on Instagram or book a free consultation — we’ll help you build the right financial support plan for your small business or nonprofit.